Google Adwords.
Google Adwords is one of the best advertising tools available today to draw in new traffic, get the right click-through and ultimately land the sales you are looking for. Many business owners are catching on to this. As we move forward in generating Social Media Campaigns or SEO website improvement we always include at least some investment into Google AdWords. Why would you do that?
Social Media Campaigns are good but not always the most cost effective if not done properly. It is important to find the right balance between paid social media advertisement and natural user driven social media advertisement. By diversifying your efforts and including Google AdWords when your running user driven social media campaigns it can become a dangerously successful campaign. Ever more important is having strong AdWords game when you are investing in SEO development. SEO takes time, it isn’t something that happens over night initial meta & keyword changes will start taking effect in 2 weeks whereas link building and additional efforts take as long as 6 months until you start seeing the real growth and success of your investment. Google Adwords is immediate and provides the supplement while your SEO increases in strength.
Why hire out someone to manage my AdWords campaign
Adwords is great because it could be managed by persons of many skill levels, any small business owner with enough time and determination can get it setup for their business to direct traffic to their site or call their store. So if it can be done internally, why hire out the services? Because design and marketing are what we do. We know AdWords and how to make a successful campaign. We take time to monitor campaigns daily and even look in at hourly performance. We customize your campaign to your field of business and its unique offerings. We know how AdWords works and will get you the best bid for your investment.
Adwords is pretty straight forward in a sense that anyone can and in the information and submit an ad. What most people don’t realize is that there is a rating system on the quality of Ad you submit. The higher the quality score the better your bid’s effectiveness (and the cheaper the cost), indeed you may win the #1 position and pay less than your competitor per click because your Ad is the right quality and represents what it is referencing better than your competitor. Check out our Advertising & SEO packages to get your campaign on the map today!